In 2012 Nazia founded Beauty First with a simple mission: to create a pink-plastic paradise for women to primp, pamper, and pretty themselves to perfection. It all started with brows. She knew the eyes said it all and thought of brows as a way to bring them to life while adding a pop of personality and framing the face. For Nazia, it was all about helping women look and feel their absolute best with brows done by the very best: her! From shaping to sculpting and everything in between, it’s no surprise it wasn’t long until Nazia was given the title of resident brow queen by her clients. It was then she knew was ready to take the next step. Going from a kiosk in Burlington Mall to opening her first storefront in 2013, Nazia never lost sight of her mission. With no set of brows styled too barren or too bushy, she continued to build her empire by expanding into local malls before franchising Beauty First in 2020. Today, with over 10 locations throughout the GTA, Beauty First offers brow-based beauty services to its clients and so much more. Think facial treatments, hair removal, lash care, a range of exclusive products, and membership perks are too good to pass up. Continuing to oversee staff development and customer satisfaction, you can bet Nazia is all about Beauty First’s brand evolution and expansion. Beyond launching new services and products, Nazia wouldn’t be a queen without knowing how to lead her court. It’s why she continues to coach staff with her tried and true techniques that deliver ultimate results every time. In fact, you can be sure any service or product provided by Beauty First has received Nazia’s royal seal of approval. It’s why Beauty First continues to do today what it did all those years ago: bridging beauty services alongside accessible, quality treatments and care with its own unique flair. woman smiling